No Pressure Launch · Swell

The AI front office for home services.

Every lead answered. Every job booked. Payment chased until it lands. You pay 10% of collected revenue. We get paid when you get paid.

No setup fee. No monthly fee. 10% of a job Swell booked, billed when that job is marked paid.

Real job, real photo. Shot by the crew that did the work.
Work booked and collected through Swell

Phone-shot by the crews, not a photographer. That is the point.

Brick front steps covered in moss, before cleaning Before The lead that texted at 12:18 on a Tuesday.
The same brick front steps, clean After Same steps. Booked, done, and paid through Swell.
Restored wooden double front door After A refinished entry. The review ask went out when it was paid.
The problem

The leak is not your work. It is the follow-up.

12:18 PM

Lead texts while you are on a roof.

By the time you see it they have already called two other companies. The fast answer wins the job. It usually is not yours.

Quoted Tuesday. Silent since.

They did not say no.

Nobody followed up, so they drifted. Most quotes do not die. They go quiet.

Job is done. Invoice is not.

Work finished. Money missing.

Everyone is already on the next driveway, so nobody is chasing it.

How it works

A day with Swell on the phones.

No dashboards to babysit. From the first text to the money landing.

7:42 AM. A lead texts your business line.

Website, missed call, referral, ad. Does not matter where. It lands in one place, under your number.

7:43 AM. The reply is already drafted.

Swell writes back in your voice: a greeting, one qualifying question, then a real price. You read it and tap send. Nothing reaches a customer until you do.

The follow-up nobody forgets.

If they go quiet, Swell keeps the thread alive until they book or say no. After enough silence it stops texting and flags them for a phone call.

A quote they can say yes to.

A link on your domain. Your logo, clear options, tap to choose, confirm to accept. Declines ask why, so a no still teaches you something.

Yes becomes a day on the calendar.

An accepted quote turns into a scheduled day that fits your capacity. The customer gets a reminder the night before, so you are not knocking on an empty house.

The job ends. The money gets followed.

The invoice is tracked until it is actually paid. Your evening view shows who paid, who has not, and what to chase tomorrow.

Then, the review.

Once the job is done and paid, one clean review ask with a link to your Google page. You have to ask every time. Now you do.

You

Do the work. Approve messages from your phone. Set your prices and your schedule. Swell never decides those for you.

Swell

Drafts every reply and follow-up. Hosts the quotes. Books the schedule. Tracks every invoice to paid. Asks for the review.

Examples

The product, not a pitch deck.

Approvals on the phone. Marketing on the desk and in your pocket. A quote that looks like your company, not ours.

Approvals
3 waiting
Hey, how much to do the driveway and the back patio? We're on Falls Creek Ct
Dana R. · waiting 4 min
Drafted reply

Hey Dana, thanks for reaching out about the driveway and patio. When's the last time you had them cleaned?

Edit
Approve and send
Marcus T. gutter clean quote ready
waiting 11 min

Approvals. Read, edit, tap, sent.

YOUR COMPANY
Your business line

Hi Dana, here's your estimate

House wash · 214 Falls Creek Ct
Choose your option
Basic
$199
Full exterior soft wash, front walkway included.
Most selected
Most selected
$299
Everything in Basic, plus driveway, patio, and exterior windows.
Accept Most Selected, $299
Nothing is due today. You do not pay until the work is done and you are happy with it.

A customer quote page. Their logo, their domain, their colors.

Marketing

September so far · what the spend bought

Cost per lead
$23
Ad spend
$1,128
Booked from ads
11
SourceLeadsBookedClose
Meta · Fall deep clean31826%
Website form9444%
Missed call6233%

Marketing on desktop. Cost per lead leads. Attribution is booked and paid, not just clicks.

Marketing

last 30 days
Cost per lead
$23
$27 the 30 days before
Meta · Fall deep clean
Spend
$684
Leads
31
Booked
8
Website form
Spend
$0
Leads
9
Booked
4

Marketing on a phone. Same numbers, standing in a driveway.

Pricing

One plan. One number.

10% of collected. No setup fee. No monthly fee. No cut of the book you already had.

The whole price
10%of collected revenue on jobs Swell booked

Billed when that job is marked paid. A quote is not money. Unpaid work is not billed. Work you sold yourself never appears on the invoice.

No setup feeNothing due to turn it on.
No monthly feeNo retainer sitting on the books.
No cut of your bookRepeats, referrals, door sales stay yours.
What the bill looks like

We never bill you on money you have not collected.

Every line is a job Swell booked, on the day it was marked paid. If a number looks off, you can see exactly where it came from.

March · Swell10% of collected
House wash · Oak Avepaid Mar 4
$29.90
Driveway · Hill Stpaid Mar 12
$24.90
Bundle · Cedar Lnpaid Mar 19
$22.20
Roof wash · Kingsland Drbooked Mar 22, not yet paid
not billed
Total for March$77

Illustrative amounts. A job you have not been paid for never appears as due.

Not an agency

We do not sell you leads. We make sure you win yours.

No ad spend required. Swell works the leads you already get.

You see every message before it sends. Nothing goes out in your name that you did not read.

You already have an ads guy? Keep him. This has nothing to do with that. Point his leads at Swell.

The bill is itemised job by job. Every line is a job Swell booked, on the day it was marked paid.

Plain answers

The questions owners actually ask.

What counts as a job Swell booked?

A job that came through a conversation Swell handled and ended up on your calendar. Repeat customers who call you direct, referrals, the work you sold at the door: none of that is ours and none of it is on your bill.

What if the customer never pays me?

Then there is nothing to bill. We invoice on paid, not on booked. We do not take a cut of money you have not collected.

Do I have to run ads?

No, and we do not sell them here. Ads are a Blue Ocean service. Swell works the leads you already get, from any source.

Is this one of those AI things?

Software drafts and chases. Nothing reaches a customer until you have read it and tapped send. Your customers see fast, consistent answers from your company.

The work is already good. Run the business like it.

Five fields and one onboarding session. Nothing to pay to find out whether this works. Your leads are texting you either way.

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