No Pressure Launch · Swell

The AI front office for home services.

Every lead answered. Every job booked. Payment chased until it lands. You pay 10% of collected revenue. We get paid when you get paid.

No setup fee. No monthly fee. 10% of a job Swell booked, billed when that job is marked paid.

Swell emblem
The problem

The leak is not your work. It is the follow-up.

12:18 PM

Lead texts while you are on a roof.

By the time you see it they have already called two other companies. The fast answer wins the job. It usually is not yours.

Quoted Tuesday. Silent since.

They did not say no.

Nobody followed up, so they drifted. Most quotes do not die. They go quiet.

Job is done. Invoice is not.

Work finished. Money missing.

Everyone is already on the next driveway, so nobody is chasing it.

How it works

A day with Swell on the phones.

No dashboards to babysit. From the first text to the money landing.

7:42 AM. A lead texts your business line.

Website, missed call, referral, ad. Does not matter where. It lands in one place, under your number.

7:43 AM. The reply is already drafted.

Swell writes back in your voice: a greeting, one qualifying question, then a real price. You read it and tap send. Nothing reaches a customer until you do.

The follow-up nobody forgets.

If they go quiet, Swell keeps the thread alive until they book or say no. After enough silence it stops texting and flags them for a phone call.

A quote they can say yes to.

A link on your domain. Your logo, clear options, tap to choose, confirm to accept. Declines ask why, so a no still teaches you something.

Yes becomes a day on the calendar.

An accepted quote turns into a scheduled day that fits your capacity. The customer gets a reminder the night before, so you are not knocking on an empty house.

The job ends. The money gets followed.

The invoice is tracked until it is actually paid. Your evening view shows who paid, who has not, and what to chase tomorrow.

Then, the review.

Once the job is done and paid, one clean review ask with a link to your Google page. You have to ask every time. Now you do.

You

Do the work. Approve messages from your phone. Set your prices and your schedule. Swell never decides those for you.

Swell

Drafts every reply and follow-up. Hosts the quotes. Books the schedule. Tracks every invoice to paid. Asks for the review.

Pricing

One plan. One number.

10% of collected. No setup fee. No monthly fee. No cut of the book you already had.

The whole price
10%of collected revenue on jobs Swell booked

Billed when that job is marked paid. A quote is not money. Unpaid work is not billed. Work you sold yourself never appears on the invoice.

No setup feeNothing due to turn it on.
No monthly feeNo retainer sitting on the books.
No cut of your bookRepeats, referrals, door sales stay yours.
What the bill looks like

We never bill you on money you have not collected.

Every line is a job Swell booked, on the day it was marked paid. If a number looks off, you can see exactly where it came from.

March · Swell10% of collected
House wash · Oak Avepaid Mar 4
$29.90
Driveway · Hill Stpaid Mar 12
$24.90
Bundle · Cedar Lnpaid Mar 19
$22.20
Roof wash · Kingsland Drbooked Mar 22, not yet paid
not billed
Total for March$77

Illustrative amounts. A job you have not been paid for never appears as due.

The money

What one client pays a rep, every month.

Swell earns 10% of every dollar our clients collect. After operating costs (~15%), reps and their teams split 45% of the net profit. Every month, for the life of the client.

$20k/mo client
$425/mo

$5,100/yr · your recruit's sale: you earn $255/mo

$40k/mo client
$850/mo

$10,200/yr · your recruit's sale: you earn $510/mo

The stack
$10.2k/mo

Close one $40k client per month for a year. That is your month-12 residual.

All commissions are paid on revenue actually collected. No client, no job, no commission owed. Numbers assume the standard 15% operating cost. Your rate is locked at signing. Share links as /?ref=STACY, /?ref=NASEEM, /?ref=ZAK. Display codes for this rough (Stacy Davis, Naseem Cummings, Zak Aziz). Not a live roster.

Not an agency

We do not sell you leads. We make sure you win yours.

No ad spend required. Swell works the leads you already get.

You see every message before it sends. Nothing goes out in your name that you did not read.

You already have an ads guy? Keep him. This has nothing to do with that. Point his leads at Swell.

The bill is itemised job by job. Every line is a job Swell booked, on the day it was marked paid.

Plain answers

The questions owners actually ask.

What counts as a job Swell booked?

A job that came through a conversation Swell handled and ended up on your calendar. Repeat customers who call you direct, referrals, the work you sold at the door: none of that is ours and none of it is on your bill.

What if the customer never pays me?

Then there is nothing to bill. We invoice on paid, not on booked. We do not take a cut of money you have not collected.

Do I have to run ads?

No, and we do not sell them here. Ads are a Blue Ocean service. Swell works the leads you already get, from any source.

Is this one of those AI things?

Software drafts and chases. Nothing reaches a customer until you have read it and tapped send. Your customers see fast, consistent answers from your company.

The work is already good. Run the business like it.

Five fields and one onboarding session. Nothing to pay to find out whether this works. Your leads are texting you either way.

Set my company up Apply as a rep

Rep onboarding · Rep sign in